Design Thinking

We believe that “Good Design is at the heart of better business”. The word ‘Design’
has become a buzzword today. Behind anything successful, which has sustained the
ever-changing market dynamics, lies a great ‘Design’ going into the genesis of it. Design Thinking is thinking about – how can we design something better!

Design Thinking allows us to connect Business, Technology and Operations of a bank uniquely and engineer solutions that drive unprecedented value, making it a joyous collaborative experience.

This indispensable belief catapulted into establishing the state-of-the-art Design Center dedicated for ‘Design’ – which allows us to interrogate a problem, challenge a statement to design a viable solution and demystify complexities to create algorithms.

The 8012 FinTech Design Center is where the sparks of innovation and enterprise are ignited.

Leverage Design Thinking approach to solve complex fintech problems

Bring diverse stakeholders (business, operations, technology) to envision holistic solutions

Connect the dots to unlock fresh perspectives within-the-box and out-of-the-box using design tools and design thinking process

Utilise specially designed ‘spaces’ within the center to see the bigger picture of the solution

Unearth the ‘blind-spots’ to design smoother implementations and sustainable frameworks

Design Thinking Culture

The culture of Design Thinking involves a four-pronged strategy that is tightly integrated for future-focused solutions.

Design Mind

Design Mind

Transformation in the thought process is indispensable before the practical application of Design Thinking. The process of conditioning the mindset is called preparing the Design Mind.

Design Space

Design Space

Space has a great impact on the human mind. We need to leverage spatial elements that help cross-collaboration and cross-pollination of ideas among participants.

Design Frameworks

Design Frameworks

Ideas need the support of stakeholders for actualisation. As every stakeholder has stated and unstated needs and interests, sustainable models are required to bind all stakeholders. These models are called Design Frameworks.

Design Process

Design Process

The actual Design Process is a 5-step process that leverages unique Design tools for practical application. The process and the tools are indigenously designed.

Design Thinking Process

Feel

Feel

Feel for the customer and empathetically understand the requirement – stated and unstated. Leverage appropriate Design tools to remove ambiguity. Spend time in crystallising the requirement. This will enable better problem solving.

Diverge

Diverge

No idea is a bad idea. Brainstorm. Allow all ideas to flow in by bringing multiple expertise and perspectives to generate ideas. In this phase, quantity of ideas is more important than quality.

Communicate

Communicate

Feel for the customer and empathetically understand the requirement – stated and unstated. Leverage appropriate Design tools to remove ambiguity. Spend time in crystallising the requirement. This will enable better problem solving.

Define

Define

Define and redefine the problem by asking the right questions. Paraphrase the problem statement and narrow down to tangibles.

Converge

Converge

Converge on all ideas by classifying and clustering. Prioritisation is key. Effective prototyping for quick user feedback galvanises improvement rate of existing solutions and reveals great insights hitherto unimagined.